THE POWER OF INSTINCT: Leslie Zane at Athena Books!
October 10 @ 6:45 pm
Please join us for an inspiring conversation with award-winning Fortune 500 brand consultant, behavioral expert, and author Leslie Zane to discuss her new book, The Power of Instinct: The New Rules of Persuasion in Business and Life!
Humans don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind and, to do this, you need to understand and employ techniques that work with a person’s brain, not against it.
With a revolutionary set of rules for expanding share of mind, Zane shows us how to make any brand, business, political candidate, or idea the dominant instinctive choice, using examples of successful branding from McDonald’s and Lululemon to the Yankees and Taylor Swift.
Whether you’re an entrepreneur, Fortune 500 executive, marketing professional, or job seeker, mastering the power of instinct will help supercharge your growth and make whatever you’re selling the first choice for any audience.
Marketing expert and local Greenwich resident Randi Jachino will moderate this thought-provoking, rule-breaking event.
We hope you can join us!
